New Technologies (II)

Written by Alfonso Elizondo

At present, progress in information technologies is having a major effect. It is said that we are in a new type of society called an ‘information society’ or a ‘knowledge society’ that is replacing the previous socio-economic models of the agrarian and industrial societies.

It is now is essential to have the right information to make good decisions at the right time, so new technologies are very important and almost indispensible, although information and communication technologies (ICT) serve large companies much more than small and medium-sized enterprises (SMEs).

Undoubtedly, new technologies have made a spectacular change in all businesses. In a very short time the Internet has become indispensible in all companies, regardless of their size.

This set of processes is called ‘Marketing and Sales’ and their improvements are already a priority, especially in those with fewer resources such as SMEs (Small and Medium-sized Enterprises).